If you've been watching the new construction landscape in Denton County, you've probably noticed the same names coming up again and again: Pecan Square, Harvest, Canyon Falls, Landmark. But there's a new name that deserves serious attention, Furst Ranch, and it's one of the most significant master-planned communities to break ground in the DFW metroplex in years.
At 2,300 acres in Flower Mound, Texas, Furst Ranch is a massive, Hillwood-backed development that's bringing eight premium builders, approximately 1,400 planned homes, a 97-acre Central Park, future on-site Argyle ISD schools, and a potential H-E-B grocery store to one of Denton County's most desirable locations. It's brand new, presales began in early 2026, which means buyers have a rare opportunity to enter at the ground floor.
As the Broker of Covenant Heritage Realty, I've been tracking Furst Ranch since its earliest planning stages. Here's what you need to know about this community and why it's generating so much excitement.
Quick Facts
What Is Furst Ranch?
Furst Ranch is a 2,300-acre master-planned community located in Flower Mound, Texas, in southern Denton County. Developed by Hillwood Communities, the same company behind Pecan Square, Harvest, Canyon Falls, and Landmark, Furst Ranch is one of the largest new residential developments in the DFW metroplex.
The community is organized into three distinct residential neighborhoods, each with a different character and price point:
- High Plains, The largest neighborhood with approximately 1,100 lots on 50-to-80-foot homesites. This is where you'll find the most accessible price points, with builders like Highland Homes, Coventry Homes, and David Weekley Homes offering move-up family homes.
- Prairie Vista, A mid-tier neighborhood with approximately 200 lots on 0.5-to-1-acre homesites. This area appeals to buyers who want more space and privacy, with builders like Shaddock Homes and Drees Custom Homes.
- Cross Timbers, The luxury estate neighborhood with just 74 lots on 1-to-2-acre homesites. This is where Tradition Homes and Partners in Building create fully custom residences starting above $1.2 million.
This tiered approach gives Furst Ranch an unusual range. A buyer looking for a quality new-construction home in the $500K range can find options here, and a buyer seeking a $2 million custom estate on two acres can also find what they're looking for. That diversity of price points within a single master-planned community is rare in Denton County.
Where Is Furst Ranch Located?
Furst Ranch sits in Flower Mound, Texas, in the southern part of Denton County. This location is notable for several reasons:
- Highway 114 access, One of the primary east-west corridors in the northern DFW metroplex, connecting to Southlake, Trophy Club, and Highway 121.
- I-35W proximity, The main north-south corridor connecting to Fort Worth, Alliance, and DFW Airport.
- Flower Mound lifestyle, Access to Lake Grapevine, the Flower Mound splash pad and parks, existing retail and dining along the 114 corridor, and a community that consistently ranks among the most livable in the metroplex.
- Proximity to Argyle and Northlake, Furst Ranch is minutes from Harvest, Pecan Square, and Canyon Falls, giving residents access to the amenities and retail in those established communities while enjoying their own new development.
Why Furst Ranch Is Exciting for Buyers
There are several reasons Furst Ranch is generating significant interest among North Texas homebuyers. Here's what makes it stand out:
Brand-New Community, Proven Developer
Hillwood Communities has built its reputation on master-planned communities that hold their value over time. Pecan Square won national awards for community design. Harvest created one of the most distinctive agrihood concepts in the country. Canyon Falls leveraged dramatic terrain into a one-of-a-kind living experience. Furst Ranch is the next chapter, and it's their most ambitious project yet. For buyers, the Hillwood name signals quality master-planning, long-term infrastructure investment, and a developer that understands what makes communities appreciate.
Argyle ISD, #1 in Denton County
The entire community is zoned to Argyle ISD, ranked #1 in Denton County by Niche. Argyle ISD is known for academic excellence, strong athletics, and a deep commitment to student success. What makes Furst Ranch even more compelling for families is that Argyle ISD has purchased 50 acres of land within the community for approximately $9.6 million to build future on-site elementary and middle school campuses. That means families will eventually have walkable access to top-rated schools directly within the community, a major quality-of-life and property value advantage.
Eight Builders, One Exceptional Lineup
Few new communities in North Texas offer eight builders at launch. Furst Ranch's builder roster spans the full spectrum:
That's genuine competition, and it benefits buyers. When eight builders are vying for attention in the same community, incentives improve, quality stays high, and you have real choices in floor plans, finishes, and pricing.
Retail and the H-E-B Factor
The community's master plan includes approximately 500,000 square feet of retail and office space. And notably, a 22-acre tract within the development has been acquired by H-E-B, Texas' most beloved grocery brand. H-E-B's presence in a community is more than a convenience; it's a signal. In communities across Texas, the arrival of H-E-B has historically correlated with increased commercial development, rising property values, and a measurable boost in community desirability. For many Texas buyers, having an H-E-B nearby isn't a nice-to-have. It's a deciding factor.
Who Should Buy at Furst Ranch?
Furst Ranch appeals to a wide range of buyers, but it's particularly strong for:
- Move-up families looking for new construction with top-rated Argyle ISD schools, spacious lots, and a master-planned community designed for long-term living.
- Luxury buyers seeking custom or semi-custom homes on generous lots with premium builders like Toll Brothers, Shaddock, Tradition, and Partners in Building.
- Relocating professionals coming to DFW who want a brand-new community with built-in amenities, retail, and excellent highway access.
- Early-mover buyers who understand the value of entering at Phase 1 of a 2,300-acre development backed by Hillwood's track record.
- Military families and veterans relocating to the DFW area who want a community that supports every stage of family life, with VA loan eligibility.
Early-Mover Advantage: Why Timing Matters
Furst Ranch is in its earliest phases, with presales just getting underway in 2026. That means buyers who move now have a rare window of opportunity:
- Best lot selection. Premium lots, corner lots, and lots with desirable orientation or views are claimed first. Early buyers get first pick.
- Full customization menus. Early phases typically offer the widest selection of floor plans, structural options, and upgrade packages.
- Strongest builder incentives. Builders competing for attention during early-phase marketing tend to offer their most aggressive incentives.
- Long-term appreciation. Communities that deliver value from day one and continue adding amenities, schools, and retail tend to produce the strongest appreciation for early buyers.
Why Work With a Broker for New Construction at Furst Ranch?
The builder's sales representative works for the builder, not for you. Having your own agent ensures someone is advocating for your interests from lot selection through closing. As a Broker with 18+ years of experience and deep relationships across Hillwood's builder roster, I bring:
- Builder knowledge: firsthand experience with build quality, contract terms, and upgrade pricing across builders in Pecan Square, Harvest, Canyon Falls, and now Furst Ranch.
- Contract expertise: as a Broker, I bring deeper contract review, negotiation strategy, and transaction oversight than a typical agent.
- Community comparison: I know Furst Ranch, Pecan Square, Harvest, Canyon Falls, and Landmark, and I'll help you evaluate which community truly fits your goals.
- Relocation support: I regularly help out-of-state buyers navigate the entire process remotely, from virtual tours to contract review to closing coordination.
The Bottom Line
Furst Ranch is one of the most exciting new communities being built in the DFW metroplex right now. At 2,300 acres, backed by Hillwood Communities, with eight premium builders, Argyle ISD schools, and a master plan that includes retail, parks, and future on-site campuses, it represents an extraordinary opportunity for buyers who want to be part of something that will define Flower Mound and Denton County for decades.
Whether you're comparing Furst Ranch to Pecan Square, Harvest, Canyon Falls, or evaluating it on its own merits, I'll help you cut through the noise, understand your options, and make a confident decision with clarity and strategy.
Want to hear the latest new construction incentives? Let's talk.
Theresa De La Rosa
Broker · New Construction Specialist
Covenant Heritage Realty, LLC
Theresa is the Broker of Covenant Heritage Realty, serving sellers, buyers, and military families throughout the Dallas-Fort Worth metroplex and Central Florida. With 18+ years of experience, she provides strategic, data-driven real estate guidance, and she knows the new construction landscape across Denton County inside and out.