Wildflower Ranch is a master-planned community in Denton County north of Fort Worth along Highway 114, near Justin and Northlake, approximately five miles west of I-35W. The community is developed by Starwood Land, which acquired the portfolio containing Wildflower Ranch in April 2025 (the land was originally developed by Hines, which broke ground on the project in 2020). More than a dozen for-sale homebuilders are currently active here, offering one of the broadest selections of floor plans, price points, and home styles in any single North Texas community. Ashton Woods is now actively selling within the community, adding another new-construction option for buyers comparing homes in the rapidly growing Highway 114 corridor. Builder pricing, inventory and community information reviewed September 2026.
As the Real Estate Broker of Covenant Heritage Realty, I work with buyers across the major new construction communities in Denton County. Wildflower Ranch is a community I visit regularly because its builder variety creates genuine opportunities for buyers. The addition of Ashton Woods adds another set of floor plans and price points for buyers to compare. Here's what buyers need to know.
Local Real Estate Broker Perspective
I'm Theresa De La Rosa, Texas Real Estate Broker and REALTOR® with Covenant Heritage Realty, LLC. Wildflower Ranch is a large master-planned community where more than a dozen builders compete for buyers, and I help them compare floor plans, homesite sizes, pricing, incentives and total ownership costs across those options. One thing I always flag: school assignments within Wildflower Ranch depend on the specific address, so buyers should verify directly with Northwest ISD.
Contact me for a current side-by-side comparison of every active builder at Wildflower Ranch.
Quick Answers
Short, direct answers to the questions buyers ask most about Ashton Woods at Wildflower Ranch, based on the verified details in this article. Pricing, builders, and school assignments change, so confirm current specifics before buying.
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What school district serves Wildflower Ranch?
Wildflower Ranch is served by Northwest ISD. Perrin Elementary is on-site within the community and opened in 2024; for the 2026-27 school year, the Wildflower Ranch portion of the Perrin zone feeds into Gene Pike Middle School. Verify assignments for the specific property.
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How many builders are active in Wildflower Ranch?
As of August 2026, more than a dozen for-sale homebuilders are active, including Ashton Woods, Beazer Homes, Bloomfield Homes, Brightland Homes, Coventry Homes, DRB Homes, D.R. Horton, Highland Homes, Lennar, Mattamy Homes, Risland Homes, Rockwell Homes, Toll Brothers, UnionMain Homes, and William Ryan Homes.
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What is the price range at Wildflower Ranch?
The official website broadly advertises homes from the $300s to $700s. As of August 2026, examples include Ashton Woods from approximately $382,990, Beazer from approximately $331,990, Bloomfield beginning in the upper $300s, and Toll Brothers from approximately $399,995.
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What is Ashton Woods building at Wildflower Ranch?
As of August 2026, Ashton Woods advertises eight plans ranging from approximately 1,690 to 3,119 square feet, with three to five bedrooms and one- and two-story options, at published prices from about $382,990 to $499,000, plus quick move-in inventory.
Who Is Ashton Woods?
Ashton Woods is a national homebuilder with a strong presence across the Dallas-Fort Worth market. Known for modern architectural styling, open-concept floor plans, and a focus on design-forward finishes, the builder brings a distinct aesthetic that complements the existing builder lineup at Wildflower Ranch. Their homes typically emphasize natural light and flexible living spaces.
Nationally, Ashton Woods is recognized for its "Designer Series" approach, which offers curated design packages rather than a fully a la carte selection process. Ashton Woods offers curated design palettes through its Ashton Woods Collections, giving buyers coordinated combinations of countertops, cabinets, colors and finishes. For buyers who find the design center experience overwhelming, this can be a meaningful advantage: you choose from thoughtfully packaged options instead of making dozens of individual selections.
What Ashton Woods Is Building at Wildflower Ranch
As of August 2026, Ashton Woods advertises Wildflower Ranch plans from approximately $382,990 to $499,000, with eight plans ranging from approximately 1,690 to 3,119 square feet. Pricing, plans and inventory are subject to change. Plans include three to five bedrooms with one- and two-story options, and all homes include two-car garages. Current quick move-in homes are also available.
Ashton Woods sells Wildflower Ranch homes from its sales and model location at 737 Landon Lane, Justin, TX 76247. For buyers familiar with Wildflower Ranch, the addition of Ashton Woods means more options to compare within a single community.
Ashton Woods at Wildflower Ranch: Quick Facts
What This Means for Buyers
Having multiple builders within one master-planned community gives buyers the opportunity to compare floor plans, included features, homesites, inventory and any incentives that are available at the time. The most important move you can make as a buyer is to compare builders side by side. Here is the framework I use with my clients:
1. Compare net pricing, not base pricing
Every builder structures pricing differently. One builder may have a lower base price but fewer included features, while another has a higher base price that includes upgrades you would otherwise pay for. A net-price analysis accounts for everything: base price, homesite premium, included features, selected upgrades, current incentives, closing-cost contributions when applicable, and financing terms when applicable. Comparing the complete cost can provide a more useful picture than comparing base prices alone.
2. Evaluate floor plans for your lifestyle, not the model home
Model homes are professionally staged to maximize emotional impact. The floor plan that looks best in the model may not be the one that works best for your family's daily life. I help my clients study floor plans with a critical eye: traffic flow, storage, room sizes, natural light, and how the layout accommodates their specific needs.
3. Understand what's included in the standard package
Ashton Woods' Designer Series approach packages design selections into curated tiers. Other builders offer fully a la carte design centers. Neither approach is inherently better, but they produce different outcomes. Understanding what you get at each price level before you visit the design center is essential to making a confident decision.
4. Compare available builder incentives
Builder incentives change frequently and vary by community, inventory and timing. The best time to understand the full incentive landscape is before you make an offer. I help buyers compare current builder pricing, available inventory and published incentives at the time they are considering a purchase.
5. Visit all builders in one trip
Wildflower Ranch's concentrated layout means you can visit multiple builders in a single afternoon. I recommend touring each builder's model home, picking up floor plan brochures, and noting the lot availability in each builder's section. Then compare everything together with a clear head, not in the moment of a single model-home visit.
Wildflower Ranch Location and Community
Wildflower Ranch is located along Highway 114, approximately five miles west of I-35W, providing access toward Fort Worth, the Alliance corridor and other parts of western DFW. The community is developed by Starwood Land, which acquired the portfolio containing Wildflower Ranch from Hines in April 2025. Hines originally broke ground on the project in 2020. The master-planned community includes a range of amenities designed around outdoor recreation and community gathering. Read the full Wildflower Ranch community overview.
Community amenities at Wildflower Ranch include an on-site elementary school, a resort-style lazy river, clubhouse, resort-style pool, four-plus miles of trails, playgrounds, wildflower fields, a general store, and a community pavilion.
Wildflower Ranch is served by Northwest ISD. Perrin Elementary opened on site within the community in 2024. Perrin Elementary's location within the community can be a convenience for households with children assigned to the campus. For the 2026-27 school year, Northwest ISD's approved boundaries place the Wildflower Ranch portion of the Perrin Elementary zone in the Gene Pike Middle School attendance area. School attendance boundaries can change. Buyers should verify elementary, middle and high school assignments for the specific property using Northwest ISD's current School Zone Locator.
Floyd Barksdale Middle School
Floyd Barksdale Middle School opened in Northlake for the 2026-27 school year as part of Northwest ISD's broader response to enrollment growth. Wildflower Ranch buyers should not assume Barksdale is their assigned middle school; current district boundaries place the Wildflower Ranch portion of Perrin Elementary in the Gene Pike Middle School attendance area. School boundaries can change, and buyers should verify all campus assignments for the specific property using Northwest ISD's current School Zone Locator.
Wildflower Ranch Builder Variety
Wildflower Ranch features one of the most diverse builder lineups in Denton County. As of August 2026, the community has more than a dozen active for-sale homebuilders, plus Meadowlark offering rental homes. This gives buyers an unusually broad selection of floor plans, price points, and architectural styles within a single community.
Confirmed for-sale builders actively selling at Wildflower Ranch include Ashton Woods, Beazer Homes, Bloomfield Homes, Brightland Homes, Coventry Homes, DRB Homes, D.R. Horton, Highland Homes, Lennar, Mattamy Homes, Risland Homes, Rockwell Homes, Toll Brothers, UnionMain Homes, and William Ryan Homes. Builder participation changes over time, and not every builder maintains inventory in every phase.
Homes are broadly advertised from the $300s to $700s across the community. Individual builder pricing varies considerably by collection, homesite, phase, and available inventory. Current examples include:
- Ashton Woods from approximately $382,990
- Bloomfield Homes offerings beginning in approximately the upper $300s
- Beazer Homes from approximately $331,990
- Toll Brothers from approximately $399,995
These examples do not represent every active builder in Wildflower Ranch. Pricing, availability and builder participation change over time and should be verified directly.
Infrastructure and Growth in the Corridor
The broader Highway 114/I-35W corridor continues to add housing, schools, retail and infrastructure as the North Texas region grows. New schools, retail and infrastructure can affect convenience and buyer interest, but their effect on individual property values cannot be predicted or guaranteed. Buyers should evaluate current conditions and confirmed projects rather than assume future development timelines.
Selling a Resale Home in Wildflower Ranch
Selling a resale home in Wildflower Ranch is different from selling in an established neighborhood. Resale sellers are competing not only with other resale listings but also with more than a dozen active builders offering new construction, quick move-in homes, and builder financing and incentive programs. That competition for buyer attention requires a deliberate strategy.
My new construction knowledge helps sellers evaluate current builder competition alongside resale comparable sales when developing pricing and marketing strategy. Understanding what builders are offering, including their current incentives and financing terms, is essential to positioning a resale home effectively against the new-home inventory in the same community.
Marketing strategies may include enhanced listing exposure, professional photography, virtual tours, and where factually appropriate, eligibility for programs such as Zillow Showcase as part of a comprehensive marketing plan. Showcase eligibility depends on listing criteria determined by Zillow and is not guaranteed for every listing.
As a Texas Real Estate Broker and REALTOR® with deep knowledge of this community, I help sellers assess builder competition, understand their home's competitive advantages, and develop a go-to-market plan tailored to current market conditions.
How to Tour Wildflower Ranch with a Strategy
If you are considering Wildflower Ranch and want to evaluate the new Ashton Woods collection alongside the other builders, here is how I recommend approaching it:
The Bottom Line
Ashton Woods adds another new-construction option for buyers considering Wildflower Ranch. Current Ashton Woods offerings span eight plans with published pricing beginning in the upper $300s, while other builders within Wildflower Ranch provide additional floor plans, homesite sizes and price points.
For buyers, the advantage is the ability to compare multiple new-home options within the same master-planned community. Pricing, incentives and inventory change frequently, so comparisons should be based on current information for the specific homes being considered.
Whether you are evaluating Ashton Woods alongside the other builders at Wildflower Ranch, comparing the community to other options in the Denton County corridor, or simply trying to understand the current market, I can help you navigate the process with clarity and confidence.
Want to tour Wildflower Ranch together? Schedule a consultation.
Theresa De La Rosa
Broker, REALTOR®
Covenant Heritage Realty | In DFW Living Group
Disclaimer: Builder participation, pricing, inventory, incentives, floor plans, homesites, amenities and community information are subject to change. School attendance boundaries should be verified directly with Northwest ISD for the specific property. Buyer-agent compensation varies by builder and transaction. New schools, retail and infrastructure may be delayed, modified or cancelled. Buyers should independently verify current information before making a purchase decision.
Theresa De La Rosa is the founder and Broker of Covenant Heritage Realty, LLC and a Texas Real Estate Broker and REALTOR®, serving Denton County and the Dallas-Fort Worth metroplex with strategic real estate guidance for buyers and sellers. She holds the Accredited Buyer's Representative (ABR) designation, is a Certified Luxury Marketing Specialist, an AI Certified Agent, and an AI Listing Advantage holder, and has been recognized as a RateMyAgent Price Expert and a Million Dollar Club producer.
Wildflower Ranch Buyer Questions
What school district serves Wildflower Ranch?
Wildflower Ranch is served by Northwest ISD. Perrin Elementary is located on-site within the community and opened in 2024. For the 2026-27 school year, the Wildflower Ranch portion of the Perrin Elementary zone feeds into Gene Pike Middle School. School attendance boundaries, feeder patterns and ratings can change. Buyers should verify current assignments for the specific property directly with the applicable school district before making a purchase decision. Northwest ISD's current School Zone Locator is the reference tool. Read more about schools in Northlake.
How many builders are active in Wildflower Ranch?
As of August 2026, Wildflower Ranch has more than a dozen active for-sale homebuilders including Ashton Woods, Beazer Homes, Bloomfield Homes, Brightland Homes, Coventry Homes, DRB Homes, D.R. Horton, Highland Homes, Lennar, Mattamy Homes, Risland Homes, Rockwell Homes, Toll Brothers, UnionMain Homes, and William Ryan Homes. Meadowlark offers rental homes within the community. Different builders concentrate on different sections of the community, so lot availability and price points vary by builder. I help buyers compare every active builder side by side. See New Construction guidance for more detail.
What is the price range at Wildflower Ranch?
The official Wildflower Ranch website broadly advertises homes from the $300s to $700s across the community. Individual builder pricing varies considerably by builder, collection, homesite, phase, and available inventory. As of August 2026, examples include Ashton Woods from approximately $382,990, Beazer Homes from approximately $331,990, Bloomfield Homes offerings beginning in approximately the upper $300s, and Toll Brothers from approximately $399,995. Pricing changes frequently and should be verified directly for the specific homes being considered.
Does Wildflower Ranch have a HOA or PID?
Wildflower Ranch operates under a Property Owners' Association (POA) that manages common areas, amenities and community standards. Buyers should also verify whether a Public Improvement District (PID) assessment applies, as PID assessments are separate from property taxes and can affect monthly housing costs. I review PID disclosures and POA documents with every buyer purchasing in Wildflower Ranch to ensure there are no surprises at closing.
What is Ashton Woods building at Wildflower Ranch?
As of August 2026, Ashton Woods advertises eight Wildflower Ranch plans ranging from approximately 1,690 to 3,119 square feet, with three to five bedrooms and one- and two-story options. Published plan pricing currently ranges from approximately $382,990 to $499,000. Quick move-in inventory is also available. Pricing and availability are subject to change.
Should I use a buyer's agent when buying at Wildflower Ranch?
Yes. The builder's on-site sales team represents the builder, not you. As your Texas Real Estate Broker and REALTOR®, I help clients understand transaction procedures, builder timelines, business terms and practical considerations within my brokerage role. Builder contracts are legally binding, and clients should consult a qualified real estate attorney when they need legal interpretation or advice. My guidance covers lot selection, design center decisions, and coordinating pre-drywall and other inspections with appropriately licensed inspectors. Buyer-agent compensation varies by builder, community and transaction and should be confirmed before touring or signing a contract.
How does Wildflower Ranch compare to Pecan Square or Harvest?
Each master-planned community in the Northlake-Argyle-Justin corridor offers a different combination of location, builders, amenities and price points. Wildflower Ranch's proximity to Highway 114 gives it convenient access toward Fort Worth and the Alliance corridor. Pecan Square is known for its resort-style amenities and walkable town center, while Harvest offers larger homesite options and a more established tree canopy. The right choice depends on your commute, budget and lifestyle priorities. I can help you evaluate each community based on your specific needs (learn more about how I work).