Landmark by Hillwood:
Everything You Need to Know About Denton's Largest Master-Planned Community

Landmark by Hillwood is the largest master-planned community in Denton County, and arguably the most significant residential development in the history of Denton, Texas. Spanning 3,200 acres along I-35W, backed by a $10 billion investment, and designed for 6,000+ single-family homes, 3,000 multifamily units, a full commercial district, and Denton's first H-E-B, Landmark isn't just another subdivision. It's a city-within-a-city, developed by the same team behind Pecan Square, Harvest, and Canyon Falls.

If you're considering buying in Denton, whether you're relocating from out of state, moving up within DFW, or evaluating new construction options, Landmark deserves serious attention. This guide is a living resource that covers everything we know about the community right now, and it will be updated as new developments emerge.

What Is Landmark by Hillwood?

Landmark by Hillwood is a 3,200-acre master-planned community in southwest Denton, Texas, situated along I-35W between Robson Ranch Road and FM 2449. Developed by Hillwood Communities, a Perot Companies entity with decades of experience building master-planned communities across Texas, Landmark is the company's most ambitious project to date.

Phase 1 broke ground in late 2025 and features 747 single-family homesites with nine builders actively selling. Model homes began opening in spring 2026. The community is planned to build out over approximately 40 years, ultimately encompassing over 6,000 single-family homes, roughly 3,000 multifamily units, approximately 900 acres of commercial and retail space, on-site Denton ISD schools, and around 1,000 to 1,100 acres of preserved parks and green space.

To put the scale in perspective: Landmark is roughly three times the size of Pecan Square and nearly three times the size of Harvest. Where those communities offer a curated village-center or agrihood concept, Landmark is being designed as a self-sustaining, mixed-use community with the density, infrastructure, and commercial core to function as a complete neighborhood, not just a residential development.

Where Is Landmark Located?

Landmark sits at the intersection of I-35W and Robson Ranch Road in southwest Denton, positioned between the growing communities of Argyle and Northlake. This location offers direct access to:

• I-35W, the primary corridor connecting Denton to Fort Worth and DFW Airport
• FM 407, an east-west artery connecting to Argyle, Flower Mound, and Highway 114
• Alliance corridor, one of DFW's largest employment and logistics hubs, just minutes to the north
• Downtown Denton, approximately 10 minutes south, with UNT, TWU, and a thriving local culture

For commuters heading to Fort Worth, DFW Airport, or the broader DFW employment corridor, the I-35W location is one of the most strategically connected sites in Denton County. For families drawn to the Denton lifestyle, college-town energy, local dining and live music, and a strong sense of community, the location puts you at the center of everything the city offers.

The H-E-B Factor: Why Denton's First H-E-B Matters

One of the most talked-about elements of Landmark is the plan for Denton's first H-E-B grocery store. Slated to include a fuel kiosk, with construction expected to begin in mid-2026, this isn't just a convenience, it's a signal to the entire market.

H-E-B is consistently ranked among the most beloved and highest-rated grocery retailers in Texas. Its presence anchors commercial districts, drives foot traffic, and elevates the lifestyle and resale value of surrounding homes. In communities across Texas, the arrival of H-E-B has historically correlated with increased commercial development, rising property values, and a measurable boost in community desirability.

For many Texas buyers, particularly those relocating from other parts of the state, having an H-E-B nearby isn't a nice-to-have. It's a deciding factor. And at Landmark, it'll be right in your neighborhood.

Retail, Dining, and Entertainment

Landmark's commercial plan goes far beyond a single grocery store. Approximately 900 acres are dedicated to commercial and retail use, a footprint large enough to support a genuine mixed-use district. The plan includes a mix of retail shops, restaurants, entertainment venues, and service businesses designed to serve the community's eventual 6,000+ homes and 3,000 multifamily units.

This is a significant differentiator from most master-planned communities in Denton County. While Pecan Square offers a curated village-center concept and Harvest brings a farmstead retail experience, Landmark's commercial core is being built at an entirely different scale. The goal is a self-sustaining commercial ecosystem, one where residents can shop, dine, and access everyday services without leaving the development.

For buyers evaluating long-term value, this matters. Communities with integrated commercial districts tend to hold appreciation better than purely residential developments, and Landmark's commercial investment signals Hillwood's confidence in the community's long-term growth trajectory.

Parks, Trails, and Green Space

Despite its urban-influenced, mixed-use design, Landmark is being built with an extraordinary commitment to green space. Approximately 1,000 to 1,100 acres, nearly a third of the community's total acreage, are planned for parks, open spaces, natural areas, and trail systems.

That includes:

• An extensive trail network connecting neighborhoods to parks, green spaces, and community gathering points throughout the development
• A hilltop amenity center designed as the community's centerpiece recreation destination
• Multiple resort-style pool complexes with lounging areas, family features, and seasonal programming
• STEAM-focused learning parks integrated into the green space plan

For buyers comparing communities, Landmark's green space allocation is notable. While Harvest offers a farm-inspired amenity experience and Canyon Falls leverages dramatic canyon terrain, Landmark's ~1,000 acres of dedicated parks ensure the community stays green and connected to nature across its entire 40-year buildout, even as density increases over time.

Builders and Price Points

Phase 1 of Landmark features nine national and regional builders, an exceptional selection that provides a wide range of home styles, floor plans, and price points. The builders participating in Phase 1 include:

Overall, Phase 1 pricing ranges from the high $300,000s to the $700,000s and above, with Toll Brothers and Drees offering the upper end of the price spectrum and builders like M/I Homes and Tri Pointe providing strong entry points into the community.

Nine builders competing for attention during Phase 1 means buyers have genuine leverage. Builder incentives, including rate buydowns, closing cost contributions, and upgrade credits, are common in a competitive environment like this. But incentives need to be evaluated in context: a builder offering $20,000 in closing costs but pricing homes $30,000 above market isn't delivering real value. That's where having an experienced agent who knows these builders makes a measurable difference.

Builder selection is one of the most consequential decisions you'll make. Two homes in the same community can have dramatically different quality depending on the builder. I help my clients evaluate builder track records, construction quality, contract terms, and upgrade pricing, and I bring firsthand knowledge from working with many of these builders across Pecan Square, Harvest, and Canyon Falls.

Why It Matters for Buyers: Long-Term Appreciation

For buyers evaluating Landmark, the long-term value proposition is compelling, and it's worth understanding in detail.

The Hillwood Track Record

Hillwood Communities has earned its reputation through a consistent track record of building master-planned communities that appreciate over time. Pecan Square pioneered the village-center model and won national recognition for its community design. Harvest created one of the most distinctive agrihood concepts in the country. Canyon Falls leveraged dramatic natural terrain into one of North Texas' most visually striking communities. All three have maintained strong resale values and continued buyer demand years after their initial phases.

Landmark is the next chapter, and it's their most ambitious yet. For buyers, the Hillwood name carries weight. It signals quality master-planning, long-term infrastructure investment, and a developer that understands what makes communities appreciate over time.

The Denton Address

Denton itself is one of the most compelling cities in the DFW metroplex. Home to the University of North Texas and Texas Woman's University, the city has a vibrant cultural identity, a thriving local music scene, an expanding restaurant and retail landscape, and the kind of small-city energy that families and young professionals actively seek. Denton County consistently ranks among the top counties in the nation for population growth, and the city of Denton is positioned to absorb much of that growth over the coming decades.

A Denton address at Landmark puts buyers at the intersection of that growth trajectory and Hillwood's proven community-building expertise, a combination that historically produces strong long-term appreciation.

Early-Mover Advantage

With Phase 1 model homes opening in 2026 and a roughly 40-year buildout ahead, buyers entering at the ground floor have a rare opportunity to:

• Select premium lots before they're claimed, position, orientation, and proximity to amenities matter
• Customize builds with the full menu of options available, later phases often have tighter constraints
• Benefit from builder incentives that are most aggressive during early-phase marketing
• Position for long-term appreciation as the community builds out, amenities come online, and commercial development matures

The communities that appreciate the most are the ones that deliver value from day one and continue building amenities, infrastructure, and commercial draw over time. Landmark is designed to do exactly that.

Road and Infrastructure Updates

A development of this scale requires significant infrastructure investment, and both the City of Denton and Denton County have been actively working to support Landmark's growth.

I-35W improvements: Full frontage roads are planned along I-35W through the Landmark corridor, along with rebuilding of key interchanges and bridges at Robson Ranch Road, FM 407, and Old Justin Road. These improvements are critical to managing the traffic volume that a community of this size will generate and are being coordinated between the City of Denton, Denton County, TxDOT, and Hillwood.

FM 407 intersection improvements: Denton County initiated intersection improvements at FM 407 and I-35W in early 2026 to relieve congestion, a key project for Landmark's connectivity to Argyle, Flower Mound, and Highway 114.

Master-planned traffic flow: Hillwood has emphasized that Landmark's internal road network is being designed with a strategic, master-planned approach to traffic, meaning the community's 6,000+ homes and commercial district are being supported by infrastructure that accounts for long-term growth, not just current capacity.

For buyers evaluating timing, the infrastructure picture is worth watching. Early phases often experience the most construction-related disruption, but they also benefit from being in place when improvements come online. Buyers entering now are investing alongside the infrastructure, and that alignment has historically been favorable for long-term value.

Landmark vs. Harvest vs. Pecan Square: How Does It Compare?

All three communities are developed by Hillwood, which means they share a commitment to master-planning quality, infrastructure investment, and community programming. But they serve different buyer profiles, and understanding the distinctions is critical.

The right choice depends on your priorities. If you want established amenities and proven resale performance, Pecan Square is hard to beat. If you're drawn to a distinctive agrihood concept with top-rated Northwest ISD schools, Harvest has a unique identity. And if you want to be at the beginning of the largest community Denton has ever seen, with integrated retail, schools, Denton's first H-E-B, and a ~40-year appreciation horizon, Landmark is the play.

I help my clients compare all three based on their specific goals, timeline, and budget. The best decision is an informed one.

Schools: Denton ISD On-Site

Landmark is served by Denton ISD, one of the fastest-growing school districts in Texas. The master plan includes provisions for on-site elementary, middle, and high schools, meaning families will eventually have walkable access to education at every level, directly within the community.

Denton ISD offers magnet programs, fine arts academies, strong athletics, and a commitment to serving the area's rapid population growth. For families, this means access to a school system that is investing in the future, and a community that is building that educational infrastructure from the ground up. While Pecan Square offers a middle school on-site and Harvest provides three elementary schools, Landmark's plan encompasses the full K to 12 spectrum, a significant advantage for families who want their children educated within walking distance from elementary through high school.

Who Should Buy at Landmark?

Landmark appeals to a wide range of buyers, but it's particularly strong for:

• Move-up families looking for new construction with strong schools, integrated amenities, and long-term community investment
• Relocating buyers coming to DFW from out of state who want a self-contained community with shopping, dining, and schools built in
• Early-mover investors who understand the value of entering at Phase 1 of a 40-year, $10 billion development
• Military families and veterans relocating to the DFW area who want a community that supports every stage of family life
• Buyers who value convenience, Denton's first H-E-B, a full commercial district, and on-site schools mean you can handle everyday life without a long drive

What Should You Know Before Buying at Landmark?

A few things to keep in mind as you evaluate this community:

New construction is a process, not an event

From contract signing to final walkthrough, buying new construction takes time, typically 6 to 12 months for a build-to-order home. Builder timelines can shift, construction delays are common, and the decisions you make during the process (lot selection, structural options, upgrades) have lasting impact. Having an experienced agent on your side ensures your interests are protected throughout.

Builder contracts favor the builder

Builder contracts are written by the builder's legal team. Price escalation clauses, limited warranty terms, and timeline provisions all need to be understood before you sign. As your agent, I review every contract line, negotiate on your behalf, and ensure you understand what you're committing to. The builder typically pays my commission, so there's no cost to you.

Upgrade decisions matter

Some upgrades add lasting value. Others don't. I provide my clients with an ROI analysis for every upgrade decision, helping them invest in the features that appreciate while avoiding costly additions that don't return value at resale.

Property taxes and HOA fees

Landmark's pricing starts in the high $300Ks, but the true cost of ownership includes property taxes (Denton County rates vary by school district and special taxing entities), HOA fees, and community assessments. I provide my clients with a complete cost-of-ownership analysis before they make a decision, so there are no surprises after closing.

Don't skip the inspection

Builder warranties are valuable, but they're not a substitute for a thorough independent inspection. Pre-drywall and pre-closing inspections are two of the most important steps in protecting your investment, and I help my clients schedule and navigate both.

Why Work With a Broker for New Construction?

The builder's sales representative works for the builder, not for you. Having your own agent ensures someone is advocating for your interests from lot selection through closing. As a Broker with 18+ years of experience and deep relationships across Hillwood's builder roster, I bring:

• Builder knowledge: firsthand experience with build quality, contract terms, and upgrade pricing across every builder at Landmark
• Contract expertise: as a Broker, I bring deeper contract review, negotiation strategy, and transaction oversight than a typical agent
• Community comparison: I know Landmark, Pecan Square, Harvest, and Canyon Falls, and I'll help you evaluate which community truly fits your goals
• Relocation support: I regularly help out-of-state buyers navigate the entire process remotely, from virtual tours to contract review to closing coordination

Frequently Asked Questions About Landmark

The Bottom Line

Landmark by Hillwood is the most significant new community being built in Denton today. At 3,200 acres, backed by a $10 billion investment, and developed by the team behind North Texas' most successful master-planned communities, it represents an extraordinary opportunity for buyers who want to be part of something that will define Denton for generations.

Whether you're comparing Landmark to Pecan Square, Harvest, or other Denton County communities, or evaluating it on its own merits, I'll help you cut through the noise, understand your options, and make a confident decision with clarity and strategy.

This guide will be updated regularly as new information becomes available, builder releases, infrastructure milestones, pricing updates, and community developments. If you're tracking Landmark, bookmark this page and check back for the latest.

Theresa De La Rosa

Broker · Covenant Heritage Realty

Theresa is the Broker of Covenant Heritage Realty, serving sellers, buyers, and military families throughout the Dallas to Fort Worth metroplex and Central Florida. With 18+ years of experience, she provides strategic, data-driven real estate guidance, and she knows Landmark, Pecan Square, Harvest, and Canyon Falls inside and out.